The What and The Why of SEO

How One of Our Clients Is Using Search Engine Optimization to Propel Their Business

Search engine optimization, or SEO, is a term you're sure to hear more and more about as the Internet becomes more and more populated with websites. But do you know what it means? Or why your business would even need it? Let’s take a dive into the what and why of SEO.

What is SEO?

SEO stands for “Search Engine Optimization,” and it's what helps your website get noticed in the search engines. 

We’re going to get really basic for a second (bear with us), but this is what it all comes down to: people want help, they search for it, and if your business is not listed first in the Google search results page then they’ll never find you.

[Do we have your attention now?]

Why you need to consider SEO?

Your customers are searching online for a solution to their problem. Are you missing out on customers who want to purchase from you because you’re not in their search results? 

The truth is that 75% of users never scroll past the first page of results on a Google search. That means your business needs to rank on that first page for customers to find you and to purchase your product or service.

Needless to say, SEO should be important to anyone with a business; small or large.

If you want to explore SEO as an option for driving traffic and thus customers to your website, contact us today for a free website analysis!

How One of Our Clients Is Using SEO

We are currently working with the business owner for At Home In The Tropics, a Bed & Breakfast in St. Thomas. We identified search terms that travelers would use to find a place to stay in St. Thomas and we are continually optimizing their website with these search terms. That helps them rank in the Google algorithm, thus helping travelers find their website and book their stay.

Since it is highly unlikely that customers will click beyond that first page of search results, you need to use SEO to rank. Your business deserves to rank at the top of the search results. We can help you make that happen. Contact us today for a free website analysis!

Our branding and digital marketing agency assists businesses and website owners throughout Cape Cod, Plymouth, and Boston, MA, and Providence, RI to improve their website’s rank on search engine results with quality search engine optimization services. To learn more about our services, contact our team today! We look forward to discussing your web design and branding needs and developing a personalized approach for your business.