MEDIA PLANNING SERVICES

FOR BUSINESSES ACROSS THE COUNTRY

With our collective experience and vast network of resources, we are always gaining and updating the experience and insight necessary to navigate the media world and to help you make educated choices, while meeting your budgeting needs.

We stay current on today’s top trends, and we know how to anticipate your audience’s future interests and how to reach them.

What is Media Planning?

When we create a media plan, we will be determining how to best use an advertisement to maximize engagement and return. We will determine who the ad needs to reach, how often to run it, and what budget to allot to the strategy. There are several types of media that are considered when building a plan:

● Paid Media: This is the most common way for brands to boost sales and build exposure, including pay-per-click advertising, branded content, and display ads.

● Owned Media: Your brand owns and produces this content, including social media output and blog posts.

● Earned Media: This type of media is the publicity that your brand gets from other outlets, including customer reviews, media coverage, and word-of-mouth. This media comes directly from consumers and improves your brand’s quality.

Creating a multilayered media plan allows us to leverage different types of media to deliver a targeted strategy to increase brand awareness, generate leads, or drive conversion rates to achieve a successful result. Our branding agency team can alter strategies to meet different goals depending on what your business needs. If you have any questions about how our media planning team can help you, don’t hesitate to give us a call!

The Importance of Media Planning Services

Media planning is the process of selecting, scheduling, and arranging media to reach your target audience. Once you plan and execute your marketing campaign, media planning services help to ensure that your message will reach your potential customers. A cohesive media planning strategy will reach the largest possible amount of potential customers.

Our media planning service goes through several stages:

Gathering Information: As part of our media planning services, we will research your intended target audience, including their interests, media use, and other relevant information. We will also gather information about your specific objectives to help make a cohesive plan.

Strategizing: There are many options when it comes to reaching your target customers. Our media planning professionals will analyze your target demographic and identify the best ways to reach your potential customers.

Determining a Schedule: Timing is everything when it comes to advertising. As part of your media planning strategy, we will develop a schedule of when to release your ads, posts, or emails to get the most effective reach.

Solidifying the Budget: Knowing your budget up front can help prioritize strategies and make the most of your resources.

In short, media planning helps to control wasteful advertising. It helps your company use your resources in the most effective way possible to get your message out and bring in new leads. Your specific media planning strategy will vary depending on your message, your target demographic, and your goals, so working with a professional media planning service will ensure that your campaign is in experienced hands. The team at Brand Accomplished can help develop and implement your media planning strategy to maximize your chance of success.

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